WIS Marketing Group Joins Forces with UTCC and C2 Vitamin Jelly to Launch the C2 Creative Funnel Marketing Contest 2026, with More Than 200 Students Competing

WIS Marketing Group, together with the School of Business at the University of the Thai Chamber of Commerce and C Drink Co., Ltd. (C2 Vitamin Jelly), launched the C2 Creative Funnel Marketing Contest 2026 on 25 June 2026. Khun Lyn Keerataya Lertthapattarakul, CEO of WIS Marketing Group, joined the opening ceremony, and more than 200 students took part, competing for over THB 30,000 in scholarships.

A professional-grade brief across the whole funnel

Contestants had to create TikTok content that takes consumers through all three stages, not simply clips that rack up views.

1. Awareness: make people know the brand
2. Consideration: get people interested, comparing options and choosing the brand
3. Purchase & Repurchase: drive the first purchase and bring customers back

Students practised the same thinking leading brands use: start from the business goal, then design content strategically for each stage.

Preparing young marketers for the real world

The project reflects a belief WIS Marketing Group has always held: creativity must go hand in hand with business results. Bringing a real brand brief into the classroom shows students what a single piece of content must achieve for a brand, and helps build quality talent for Thailand's digital marketing industry.