Khun Lyn Keerataya Lertthapattarakul, CEO of WIS Marketing Group, Takes the Stage at Thammasat University to Share Entrepreneurial Marketing Thinking with the Next Generation of Innovators

Khun Lyn Keerataya Lertthapattarakul, CEO of WIS Marketing Group, was honoured to speak on entrepreneurial marketing to students of the Faculty of Science and Technology, Thammasat University, Rangsit Campus, a new generation with the potential to create innovation and about to go out and build businesses of their own.

Great innovation is innovation the market needs

A technically excellent product may not sell if it does not solve a problem customers truly care about. Entrepreneurial marketing therefore starts by asking what the market needs, before asking what we can make.

A brand is trust

A brand is not only about image. It is the trust that lowers the risk in a customer's decision. The newer the product, or the less familiar the technology, the more that trust becomes the deciding factor.

Winning through understanding customers

Many businesses don't fail because the team lacks talent, but because they don't understand their customers well enough. This lesson from real experience is what WIS Marketing Group is committed to passing on, empowering young people who are about to build businesses and innovation for the country.