Events
WIS Marketing Group Drives Marketing for FOCUS 2026, the Home Builder Association's Home-Building Expo
The Home Builder Association (HBA) held FOCUS 2026, a home-building expo themed Build a Home That Reflects You, from 18 to 22 March 2026 at IMPACT Hall 6, Muang Thong Thani, with WIS Marketing Group driving the event's marketing.
Home builders and materials under one roof
The expo brought home builders and materials suppliers together in one place, making it easier for people planning a new home to compare and decide, along with a key opportunity to lock in home prices at current costs, as highlighted by the association.
The role of WIS Marketing Group
WIS Marketing Group was responsible for marketing across all five days of the expo, with the goal of making future homeowners aware of the event, showing them the value of attending and bringing them through the doors. The work reflects WIS's expertise in marketing for events and the real estate industry.
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