EDUCATION | GOVERNMENT | REAL ESTATES | INDUSTRIES | INNOVATION |LUXURY INDUSTRIES | BEAUTY & COSMETICS | TRADING | HEALTHCARE | FOOD | AND OTHER
Different industries. Different challenges. One objective: measurable growth.
Across every industry we work in, WIS Marketing never starts with the question “How many pieces of content do we need this month?”
We start with where the business needs to go, and what marketing has to do to get it there.
From growing sales and opening new markets to keeping decades-old brands strong, and turning a personal brand into a business asset that can grow without depending on one founder.
Here are some of the stories that reflect how WIS thinks.
Building a Stronger Brand in the Koi Industry
WIS Marketing Group manages digital marketing communications for BETHECH, a brand of nutrition products and care equipment for carp, developing a content strategy that links fish-keeping knowledge to consumer needs and product sales.
The team set Content Pillars and produced photo artworks, infographics, album posts, and short-form videos, along with promotional campaigns and content tied to activities in the carp community.
Turning Technology into Everyday Relevance
Everyone knows 3M. The real challenge was making technologies like Ceramic IR, Crystalline and FX-HP a reason drivers understand and use to choose.
For four years, WIS ran strategy, content, video, multi-platform advertising, live streaming and influencers, translating technical specs into real driving situations with one consistent story from social media to purchase.
Sometimes marketing’s job isn’t to be louder, but to make a strong brand understood correctly.
Read the story — 3M Automotive Window Film
Keeping a 40+ Year Brand Relevant to the Next Generation
Since 1980, Berina has built strong awareness in hair color and hair care. The harder question was how to keep 40 years of brand equity meaningful to the next generation.
Over five years, one of WIS’s longest partnerships, platforms, trends and content habits kept changing. Our role was to help a heritage brand speak the language of each new generation without losing who it is.
A long-term partnership means knowing what to protect, and what to change before the market forces it.
Read the story — Berina Thailand
Marketing Thailand as a Long-Term Life Choice
Thailand Privilege offers foreigners the right to make Thailand a second home, a decision that weighs value, lifestyle, trust and long-term commitment.
Over one year, WIS combined content, design, Facebook and Google ads, the website, lead registration and PR to guide prospects from “Do I want to live in Thailand?” to “Is this membership right for me?”
High-value marketing isn’t about reaching the most people. It’s about helping the right people understand enough to take the next step.
Read the story — Thailand Privilege
Driving Innovation, Business Growth & Digital Transformation
WIS Marketing Group helped develop marketing and communications strategy for SYNHUB through projects spanning business networking, innovation, and growing business capability for the digital market.
Planned strategy and managed communications for the seminar Building and Advancing Thailand's Ecosystem for Innovation and Biotech Startups, held with SYNHUB and PI R Engineering, covering event marketing, strategic networking, PR, media production, and coordination with partners from government, universities, investors, and technology entrepreneurs.
From Personal Brand to a Business That Can Run Beyond the Founder
Paige Park, a US-based loan officer, came to WIS with one clear goal: attract at least 10 high-value Thai clients a year, not followers or views.
WIS built her positioning and turned complex mortgage topics into content Thai people in the US could easily understand. The goal was achieved, Paige won Best Content Creator – Thai in USA, and her team is growing.
With brand, content and workflow systemized, the business no longer depends on her at every step. She can now choose to step back from daily operations.
Personal branding should build a business asset that keeps growing beyond the founder.
Read the story — Paige Park Mortgage
Creative Content for Food Brand Communication
WIS Marketing Group supports the creation of video content for CP Fresh, producing and editing video content, including English-language pieces, to support the brand's digital communications.
The team focused on the clarity of the message, the suitability of each video format, and presenting content in line with the purpose of each piece.
Turning Product Innovation into Engaging Digital Content
WIS Marketing Group helped develop video communications for Kathy Labz and its affiliated brands KARISTA and LAVIESTE.
The team created short-form video content conveying product information, ingredient highlights, brand stories, and the lifestyle of the target audience, in formats that are easy to understand and suited to social media platforms.
Redefining Beauty Through Brand Strategy and Customer Insight
WIS Marketing Group helped set the direction for developing the Masterdream brand through a Brand Audit, Competitor Analysis, and Brand Repositioning Workshop, to find the value customers actually perceive and the image the brand wants to build in the future.
The team listened to customers through interviews and a focus group, analyzed the customer experience, and advised on content strategy, marketing workflow, and developing the in-house team's capabilities.
Bringing Thai Wellness into the American Premium Market
WIS Marketing Group helped develop marketing strategy for Siam Ivory, a Thai massage and wellness spa in San Antonio, USA, to strengthen the brand in the premium wellness services market.
The team analyzed sales data, repeat-visit behavior, and marketing channel performance, and developed brand positioning, visual identity, and customer experience approaches that blend Thai care traditions with the expectations of American consumers.
