3M Automotive Window Film

For a global brand like 3M, the challenge isn’t making people know the name. It’s making complex technology a reason customers understand and use to decide what to buy.

In automotive window film alone, 3M offers a wide range, from Ceramic IR, Crystalline, and FX-HP to Safety & Security Film, and each series has different properties and technology.

So the message couldn’t stop at “high-quality film.” It had to answer how they differ, who each one is for, and why drivers should care about the technology.

WIS worked on this account continuously for 4 years, covering marketing strategy, content marketing, graphic design, creative video, Facebook, TikTok, LINE, and Google advertising, along with the website, live streaming, influencers, and seeding.

We took technical information full of numbers and specifications and connected it to real situations drivers face, building a communication ecosystem that tells one consistent story from social media all the way to the conversion touchpoint.