Real Estate
Property Perfect
Making Large-Scale Real Estate Feel Personal
1 Year
Information → Relevance → Consideration
Property Perfect has been in business since 1985 and listed on the stock exchange in 1993. The company reports a portfolio of 146 projects and more than 53,000 residential units, covering detached houses, townhomes, and condominiums across many price levels.
Scale is one of the strengths of a large developer. But from a buyer’s point of view, nobody buys a home because a company has the most projects.
People buy because they find one home that feels like “this fits my life.”
The marketing challenge was turning a large amount of information, from location, function, and facilities to product and promotion, into communication buyers could picture their own lives in.
Over a one-year project, WIS handled content marketing, graphic design, Facebook advertising, the website, and influencers.
We shifted the conversation from what a project “has” to helping buyers understand what those things mean for their lives.
What WIS delivered
- Content Marketing
- Graphic Design
- Facebook Advertising
- Website
- Influencer
Because in real estate marketing,
Information creates awareness. Relevance creates consideration.
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