HP

Technology brands have an interesting problem: the better the product, the harder it can be to explain.

HP’s business printing portfolio spans LaserJet, OfficeJet, and Smart Tank through to enterprise printing and managed printing solutions for businesses of every size.

What buyers get isn’t just a printer. It affects productivity, workflow, security, and operating costs.

WIS’s job was to turn that technical information into content people can understand, find, and connect to their own business problems.

Over one year, WIS handled content marketing, graphic design, public relations, SEO content, and posters and banners, with goals across awareness, engagement, lead registration, and inbox inquiries.

So the content wasn’t made only for social media. It was designed to work together with search, PR, and the customer journey, so a single piece of knowledge could build both awareness and demand.