Furniture
SOFA PLUS
From Product Strength to 200% Sales Growth
200%
Sales growth within 6 months
SOFA PLUS started in 1998 as an OEM factory exporting furniture to Japan, Korea, and Europe. Decades of working with overseas markets gave the brand strong manufacturing standards, craftsmanship, and a deep understanding of ergonomic design.
So the problem for SOFA PLUS was never a “bad product.”
The challenge was how to translate the value already in the product into demand and sales in the consumer market.
WIS didn’t come in just to produce content. Over a two-year partnership, we worked across marketing strategy, content marketing, Facebook advertising, the website, influencers, and events.
We connected every piece of communication, from helping people understand the product to guiding them through the purchase decision, so every channel pushed in the same direction.
Within 6 months, sales grew by 200%.
What WIS delivered
- Marketing Strategy
- Content Marketing
- Facebook Advertising
- Website
- Influencer
- Event
For us, this case proves that a great product can be where a business starts,
but a great marketing system is what turns that value into growth.
More client stories
Automotive
3M Automotive Window Film
Turning Technology into Everyday Relevance
4 Years
Integrated Marketing Partnership
Turning complex technology into reasons customers understand and act on.
Read the storyBeauty & Hair Care
Berina Thailand
Keeping a 40+ Year Brand Relevant to the Next Generation
5 Years
Long-term Brand Partnership
Keeping decades of brand equity meaningful to the next generation of consumers.
Read the storyLifestyle Membership
Thailand Privilege
Marketing Thailand as a Long-Term Life Choice
1 Year
Brand Story → Consideration → Lead
Connecting the brand story to the lead journey, turning interest in Thailand into conversations with potential members.
Read the story