Manage the company's social media (Facebook, Instagram, TikTok, Twitter, LINE OA, YouTube, etc.) and keep it active and consistent.
About the role
Look after the company's social media, prepare performance reports, and work with the marketing team to plan campaigns involving influencers and KOLs.
What you will do
- Manage the company's social media (Facebook, Instagram, TikTok, Twitter, LINE OA, YouTube, etc.) and keep it active and consistent
- Post content according to plan, write engaging captions and set up posts appropriately, such as timing and hashtags
- Reply to messages and comments professionally to build good relationships with customers and followers
- Track and analyze post and campaign results using analytics tools such as Facebook Insights, Instagram Insights and Google Analytics
- Help manage online advertising (if experienced), such as Boost Post, Meta Ads and TikTok Ads, together with the marketing team
- Help organize online activities (online campaigns, giveaways, live streaming, etc.) to increase engagement
- Keep the online community in good order, prevent inappropriate content and report issues to the relevant teams
- Prepare performance reports summarizing engagement, growth and performance for each platform to present to management
- Find and select influencers / KOLs / micro-influencers suited to the brand and campaign, considering engagement, followers and the creator's approach
- Contact, negotiate and coordinate with influencers on working terms, compensation and content format
- Build and maintain an influencer database for future campaign planning
- Monitor influencers' work against the agreement and check content quality before publication
- Work with the marketing team to plan campaigns involving influencers and KOLs
- Compile influencer information, categorize influencers and update influencer rates every month
What we are looking for
- Open to all genders
- Bachelor's degree or higher (marketing, communication arts or a related field will receive special consideration)
- At least 1 year of experience in social media management
- Proficient with various social media platforms and understands user behavior on each platform
- Skilled in writing engaging captions and content that drives engagement
- Able to use social media analytics tools such as Facebook Insights, Instagram Analytics and Google Analytics
- Creative and able to present new ideas
- Responsible, a good team player, and able to manage work to deadlines
- Applicants who can use photo or video editing tools such as Canva, Photoshop, CapCut and Premiere Pro will receive special consideration
Key skills
- Facebook Insights
- Instagram Analytics
- Google Analytics
- Canva
- Photoshop
- CapCut
- Premiere Pro
Benefits
- Social security
- Overtime pay
- Weekly days off
- Public holidays
- Annual salary adjustment
- Bonus (based on company performance)
- Training and seminars, annual get-together party
- Overseas trips (selected positions only)