Survey of "expectation" and "experience"customers receive.
Satisfaction surveys, whether they are collected through onlinequestionnaires, email questionnaires, or paper questionnaires. Satisfactionevaluation has become an important approach in doing a business for building happiness and loyalty of customersBecause all the feelings customers have about the brand dependon the Total Experience they experience, so Customers will compare"Expectation" and "Experience"
Group conversation (Focus group)
Group conversation meansGathering of information from a group discussion. Group discussion participantsare selected from people with direct experience or people who can provide theinformation we need. Therefore, it is imperative that group chat participantshave many of the same characteristics.
These groups of people are invited tojoin in a natural conversation in an appropriate setting with the number ofmembers between 8 and 10 people and there must be a moderator to point out theconversation, to induce groups to come up with ideas and express opinions onissues or approaches discussed in a broad, detailed manner.
Is a formof marketing research (The people who perform this work are known as Shopper)by impersonating customers to buy products and or receive services like normalcustomers in the store or various places where they want to use MysteryShopping to improve their shop.
The impersonate customer collects informationsuch as: Employee service, Cleanlinessinside the shop, Quality of products and services, and observe the variousdetails which he/she were assigned, Then the impersonating person use thatsurvey data to write a report based onthe role that one has.
Marketresearch will give you insight the needs of the target audience, clearlyunderstand the market and the competition, which allows you to set clearbusiness goals. Not just sales but makes it challenging to set goals reallypossible and knows how to achieve goals. Therefore, market research thusenabling you to make effective business decisions.
The benefits ofmarket research are several, but clearly there are 3 issues as follows;
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• See new opportunities such as targeting new customers the market may never know, knowing what products customers like to simultaneously buy, can do Bundles or Add-ons, see opportunities to partner with businesses with mutual customers.
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• Reduce risks, such as testing new products before launching to the market, finding the reason for the drop etc.
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• Overcome competitors such as finding Pain points of competitors’ and find ways to attract customers, target dissatisfied customers which allow us to improve our products, services, etc.
The research results of the marketing which can be used by ourteam to develop better service and products because of better service andproducts certainly means the credibility resulting in higher brand value andsales which are also increasing accordingly.
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1. Used to study opinions, attitudes, feelings, perceptions, beliefs and behavior.
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2. Used to formulate new hypotheses.
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3. Used to define various questions used in the questionnaire.
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4. Use to find answers that are still vague, or is not yet clear, of the survey research, To help make the research more complete.
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5. Used in business evaluation.
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Entrepreneurs who need to understand the target market, including the competition,In order to set their own business goals more clearly.
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New businesses looking for information on consumer behavior and the big picture,To use information to create opportunities and create a marketing strategySuch as the market sharing and outstanding from competitors.
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Entrepreneurs who have been in business for a long time who want to collect, analyze, interpretIn order to develop to make their business more efficient.
